How do you do, fellow kids? As Gen Z grows into their own economic force in the coming years it\u2019s up to
\nadvertisers to be ready to connect with their values and culture. While the old Gen X contempt of being
\n\u201cadvertised to\u201d is still around, Gen Z is much more willing to engage with brands if the message is right.
\nFirst up, go where the fish are biting. Facebook, Twitter, and yes, even Instagram, to an extent, are for
\nThe Olds. Gen Z has moved on to newer apps where parental oversight is less and foreign. Be Real,
\nClubhouse, Snapchat, and probably several we\u2019ve never even heard of, dominate the spaces Zers will
\ncongregate. These apps are video driven so be prepared to film content. The old static display ad on a
\nwebsite border is not going to cut it anymore.<\/p>\n
The trick here is to not be overt. \u201cBuy my Yoga Mat!\u201d is not going to work. However, if you craft a story
\naround why YOU made this yoga mat for yourself and want to spread its virtues, now we\u2019re getting
\nsomewhere. \u201cI was backpacking through Costa Rica and came across a beautiful waterfall where I had an
\nepiphany. Why can\u2019t yoga mats be sustainable and not made with forever plastics?\u201d Splash in a few
\nexotic photos and why your mat is economically friendly, and you\u2019ll see engagement like never before.
\nReally let your inner J. Peterman flourish. Which brings us to our next point.<\/p>\n
Be about something. Gen Z is more socially conscious than any other demographic since the Baby
\nBoomers in the 60s. Zers want companies they support to reflect their values. That said, make it uniquely you. This demo will quickly
\nsniff out duplicity and not only avoid your product, they will publicly rake you over the coals online.
\nChoose something that you believe in strongly and support that goal with your profits and messaging.
\nDon\u2019t cheat or cut corners, you must be sincere. When your customers believe you have aligned
\ninterests it will only strengthen that bond between you.<\/p>\n
Embrace the mobile world of Gen Z and be authentic and they will back you. Their time is coming and
\nthose who they feel connections with will be well positioned to succeed. Now get out there, set up your
\nfolding table, and change their minds.<\/p>\n","protected":false},"excerpt":{"rendered":"
It’s time to BeReal. How do you do, fellow kids? As Gen Z grows into their own economic force in the coming years it\u2019s up to advertisers to be ready to connect with their values and culture. While the old Gen X contempt of being \u201cadvertised to\u201d is still around, Gen Z is much more<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1931","post","type-post","status-publish","format-standard","hentry","category-eagle-eye-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":1,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"predecessor-version":[{"id":6085,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts\/1931\/revisions\/6085"}],"wp:attachment":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/categories?post=1931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/tags?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}