{"id":1401,"date":"2022-10-18T12:36:51","date_gmt":"2022-10-18T16:36:51","guid":{"rendered":"https:\/\/eagleeyemarketinginc.com\/?p=1401"},"modified":"2024-09-10T11:59:47","modified_gmt":"2024-09-10T15:59:47","slug":"the-smart-way-to-manage-your-social-media","status":"publish","type":"post","link":"https:\/\/eagleeyemarketinginc.com\/the-smart-way-to-manage-your-social-media\/","title":{"rendered":"The SMART Way to Manage Your Social Media"},"content":{"rendered":"

The SMART Way to Manage Your Social Media<\/h2>\n

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S<\/strong>pecific \u2013 Which social media platform do we want to use?<\/p>\n

M<\/strong>easurable \u2013 Which metric are we going to track for results?<\/p>\n

A<\/strong>chievable \u2013 Set a strong but reasonable goal to hit. If you fall short, it\u2019s ok!<\/p>\n

R<\/strong>elevant \u2013 Make the content reflect your business. Don\u2019t just join in on a trend.<\/p>\n

T<\/strong>ime Sensitive \u2013 Social media moves fast. If you miss a trend\u2019s peak don\u2019t force it later.<\/p>\n

OK! You\u2019ve got some parameters in place. Now let\u2019s get social. You open Instagram and see it\u2019s Pumpkin Spice Season. However, you sell car parts and pumpkin-flavored brake pads aren\u2019t exactly going to be a hit with your consumers. Over on Facebook though you see a news story being shared regarding an early-season winter storm. Perfect! Snow tires, chains, and windshield wipers are all great items a well-prepared winter traveler will need. So, we quickly write up a post, remember you want to strike while the content iron is hot, covering all the winter storm goods you have in stock, and hit the post. Be sure to include a phone number or email address so you can log customers that mention the post.<\/p>\n

Let\u2019s recap. You saw a trending story and got your products in front of new and existing customers. It\u2019s reflecting what your company sells and why. Now it\u2019s time to engage. Users may ask questions on the post about a wide variety of topics. Take the time to join in on the conversations. A customer that feels you value them is a much more loyal customer. Even if its news regarding an out-of-stock product or a complaint about the last time they were in the store, a written response back will elicit far greater connections. Be transparent when responding to your customers in these replies. If they want antifreeze but you\u2019re out, apologize and let them know when you will be able to resupply. You have now turned a lost sale into a future sale(s) with a few simple keystrokes.<\/p>\n

Want a few more last-minute tips and tricks? Get colorful. Be witty. Use, photographer quality, pictures. Exploit hashtags. Tag larger online presences to piggyback exposure. If your budget allows it, invest in platform calendar software. All of these are cost-effective ways to boost your business’s online presence.<\/p>\n

It really is that simple in the end. Be SMART about how you manage your social media presence and everyone from the Groupon Grandpa to the Pinterest Parent will be clicking that Like button.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The SMART Way to Manage Your Social Media Like it or not, social media is now a part of our everyday lives. Everyone from the Facebook Maven Grandma to the Tik Tok Tween is spending some part of their day consuming and engaging with shared content. So how do you, the savvy business owner, use<\/p>\n","protected":false},"author":8,"featured_media":1402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts\/1401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/comments?post=1401"}],"version-history":[{"count":4,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts\/1401\/revisions"}],"predecessor-version":[{"id":1406,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/posts\/1401\/revisions\/1406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/media\/1402"}],"wp:attachment":[{"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/media?parent=1401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/categories?post=1401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eagleeyemarketinginc.com\/wp-json\/wp\/v2\/tags?post=1401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}