Does My Website Need to Be ADA Compliant? The short answer is, “yes.” Like brick and mortar businesses, the Americans with Disabilities Act (ADA) requires businesses, regardless of size, to make reasonable efforts to accommodate customers with disabilities. What “reasonable” is remains open to interpretation. There is, however, one thing for certain, commercial websites are
This year has seen a shift in online search behavior, so what will this mean for the future of paid campaigns? These are challenging times and dare we say “unprecedented?” And no, we’re talking about the pandemic, the Presidential election, or anything in between. The current events we’re focusing on are the changes in paid
It wasn’t that long ago that making a choice about what and how to create a website was difficult and reliable options were expensive. It was also during that time the open-source movement was still gaining steam. Several open-source content management system (CMS) options have risen over the years as today’s clear market leaders: WordPress,
Out on the interwebs, a battle for attention is raging. Market research shows that 48 percent of consumers start mobile research online and 68 percent of companies have a mobile marketing strategy to draw in those consumers. That’s a lot of competition clamoring for attention, a robust search engine optimization (SEO) strategy can help your
In the ever-evolving world of digital marketing, it’s safe to say that as new tactics become available, advertisers have even more ways to accomplish their goals. Among the more polarizing methods within the digital marketing arsenal is addressable geofencing. While addressable geofencing is associated with traditional geofencing, it’s a completely different animal in and of
Facebook Ads should be a core component of your digital marketing plan. There! We said it! If they aren’t, we should talk. Facebook ads should be a part of a much bigger content strategy that works to get you in front of the right people at the right time. More than two billion people use
Connected TV (CTV) is simply a television that connects to the internet (you’ve heard about all that cord cutting, yes?). OTT (“over-the-top”) refers to video content that is served over the closed television system. With over 11,000 people cutting the cord daily, the popularity of OTT/CTV is growing by leaps and bounds. Here are a
[one_half] Eagle Eye Marketing Inc. is pleased to announce the opening of its nearly 2,000 square foot Wilmington office suite at the corner of Military Cutoff and Eastwood Road, across the street from Landfall and near Wrightsville Beach. The mixed-use facility, called Progress Point, features ground level retail and restaurants and second floor office suites.