Eagle Eye Marketing Blog
Unlocking the Power of Facebook’s New Algorithm
Unlocking the Power of Facebook's New Algorithm: A Golden Opportunity for Video Ads and Organic Reels Content At Eagle Eye Marketing, we’re always following the latest digital marketing trends and platform updates to ensure our clients stay ahead of the curve. A pretty big one that’s happened recently is Facebook updating an algorithm where they prioritized video ads and organic content posted to Reels. This is set to truly change the way brands connect with their audiences. Why change the algorithm? Video content has proven to be more engaging and effective in capturing audience attention, enhancing user experience and engagement. The con? A drop in impressions. The pro? Increased quality of engagement, clicks, and
Rockin’ Around the Christmas Feed
Your customers are looking for that perfect gift or experience to share with a loved one. Why shouldn’t you be on the top of their mind when it comes to holiday cheer? So let’s get into the chestnuts and bolts of how to market your business to the legion of festive followers out there. With a few simple guidelines you’ll have the elf-confidence to end this year with a bang. Like most things in life, timing is everything. Think about the first time you see holiday decorations up in a store in late September. Unless you’re a superfan, you’ll scoff at yourself and throw in an eyeroll. Well, your customers are the
Fortify Your Digital Fortress
Written by: Rusty Prater “DID YOU ATTEMPT TO LOGIN FROM THIS DEVICE?” The most dreaded of emails hits your inbox sending you into a moment of panic. But let that fear wash away like so many tears in the rain, you have two-factor authentication on your important online accounts! What’s that…. you don’t? Well first change your password to whatever hacking attempt you just suffered and then let me explain. Two Factor Authentication, or 2FA, for short, is the process of setting up a second password or verification on your important accounts to thwart even the most devious of hackers. According to a report from Gitnux Market Data, 2FA can stop 100%
Geofencing in Marketing: Unveiling the Buzzword and Deploying Successful Campaigns with Eagle Eye Marketing
Geofencing in Marketing: Unveiling the Buzzword and Deploying Successful Campaigns with Eagle Eye Marketing In the ever-changing world of digital marketing, new buzzwords often emerge, capturing the attention of marketers in search of fresh and effective ways to engage their target audiences. One buzzword that has been gaining traction is "geofencing." Geofencing is like drawing an invisible fence around a specific location using technology like GPS, Wi-Fi signals, or cellular data. Once this virtual boundary is set up, businesses can leverage it to deliver marketing messages, ads, or other relevant content to people within that defined area. The magic of geofencing lies in its ability to precisely target consumers who are physically
Marketing to Gen Z?
It's time to BeReal. How do you do, fellow kids? As Gen Z grows into their own economic force in the coming years it’s up to advertisers to be ready to connect with their values and culture. While the old Gen X contempt of being “advertised to” is still around, Gen Z is much more willing to engage with brands if the message is right. First up, go where the fish are biting. Facebook, Twitter, and yes, even Instagram, to an extent, are for The Olds. Gen Z has moved on to newer apps where parental oversight is less and foreign. Be Real, Clubhouse, Snapchat, and probably several we’ve never even heard of, dominate
Summer 2023 Digital Marketing Trends You Don’t Want To Miss!
Summer 2023 Digital Marketing Trends You Don't Want To Miss! Summer is finally here, and while we are all excited for long beach days and backyard barbeques, it is also a great time to focus on your digital strategy. As we move into the second half of the year, there are a few digital marketing trends that are worth exploring. Whether you are a small business owner or a marketer for a larger company, these trends can help you stay ahead of the competition and connect with your target audience. Video Marketing Video marketing has been on the rise for several years now, and it is only becoming more popular. Consumers are increasingly turning
AI Learning in Marketing: Why the Human Touch is Still Essential
AI Learning in Marketing: Why the Human Touch is Still Essential “They say I’m old-fashioned, and I live in the past, but sometimes I think that progress progresses too fast!” Dr. Seuss had the Lorax impart those words about environmentalism but as humanity races towards the singularity, don’t look it up unless you need more dread in your life, sometimes we need to stop and take a breath with technology. Lately AI Learning has become the hottest new trend in tech. With a few simple keystrokes entire books, college term papers, and Thank You’s to Grandma can now be written all with the help of computing. But what are these programs and what do
The SMART Way to Manage Your Social Media
The SMART Way to Manage Your Social Media Like it or not, social media is now a part of our everyday lives. Everyone from the Facebook Maven Grandma to the Tik Tok Tween is spending some part of their day consuming and engaging with shared content. So how do you, the savvy business owner, use this online world to your benefit? To start off, let’s be SMART! Specific – Which social media platform do we want to use? Measurable – Which metric are we going to track for results? Achievable – Set a strong but reasonable goal to hit. If you fall short, it’s ok! Relevant – Make the content reflect your business. Don’t
Tips and Tricks To Make Your Email Marketing Stand Out
BZZZZZZ! That all-too-familiar sensation of another email coming to your inbox. If you are anything like a quarter of Americans, you are deleting that message without a second glance. A study done by Return Path Inc. shows a year-over-year increase in delete-before-reading rates with most categories ranging from 13 to 35 percent deletion percentages with zero customer engagement. So how do you curb this trend and make sure your messages are reaching your customers? It’s actually pretty simple. Get creative! Let’s try an example. Which grabs your attention more? “25 percent off select items” or “Chic Chicos for cheap!?” Some people may say the former if the percentage is high enough. But you’ve got
General Services or Specialty Agency
General Services or Specialty Agency - Which is Better? As your business grows and changes, so do your marketing needs. These needs will vary depending on what kind of business you are in. For example, medical spa web design is very different from other industries. When deciding to partner with a marketing agency, how can you find the best fit? A good place to start when choosing a marketing solution is deciding between two main types of agencies: general-service and industry-specific. What’s the Difference? Not all marketing agencies are the same, and it’s important to be aware of what differentiates them before deciding on one for your business, whether that be by reading a